AI-assisted watch authentication

The quiet authority behind every authentic watch.

One photo of the dial. A verdict in seconds — with a heatmap that shows exactly where to look, and a written explanation you can share.One photo of the dial. A verdict in seconds, with a heatmap that shows where to look.

8 brands · 500+ modelsCancel any time22 countries
01 / 06ANATOMY

Sapphire & bezel

Live sample

Not a verdict.
An argument.

Every result comes with an attention heatmap, a calibrated confidence and a plain-language summary — so you see why, not just what.

Sample dive watch dial being analysed
ANALYSIS · SAMPLE● READY
    Authentic—
    Counterfeit—
    Not a watch—
    Verdict
    Likely Authentic
    calibrated
    confidence

    Illustrative sample on a fictional watch. Real results depend on photo quality and supported models.

    How it works

    Three steps.
    Zero friction.

    01 · UPLOAD

    Photograph the dial

    A clear, well-lit photo from your phone. Uploads are anonymous, resized on your device and not kept beyond the request.

    02 · ANALYSE

    Read like an expert

    Our AI examines logo, printing, indices, date and hands, and scores the watch as authentic, counterfeit or not a watch — in seconds.

    03 · EXPLAIN

    Understand & share

    A heatmap shows which regions shaped the verdict, with a written summary and a PDF report you can send to a buyer or seller.

    22
    countries
    500+
    watch models
    8
    luxury brands
    ~3s
    per analysis
    Before you buy

    Minutes,
    not weeks.

    With TrustWatch ≈ 2 MIN

    1. Take a photo of the dial ~1 min
    2. AI check with heatmap ~3 sec
    3. Share the report ~1 min

    The traditional way DAYS

    1. Find a trusted expert hours
    2. Book an appointment days
    3. Travel there hours
    4. Pay the appraisal €€€
    5. …sometimes after you've already paid for a fake
    Membership

    Choose your level
    of certainty.

    Two private memberships for collectors and enthusiasts, and a dedicated API for jewellers and pre-owned boutiques. No commitments. Cancel any time.

    Personal

    Ultimate

    €12/ month

    For the collector who wants a second opinion before every purchase.

    • 30 watch scans / month
    • 30 watch uploads / month
    • 8 brands · 500+ modelsRolex, Patek Philippe, Audemars Piguet, Richard Mille, Omega, IWC, Panerai, TAG Heuer
    Start with Ultimate

    No commitment. Cancel any time.

    Most chosen
    Connoisseur

    Plus

    €15/ month

    The full explainable experience, for serious collectors and dealers.

    • 120 authentications / month
    • Everything in Ultimate
    • Attention heatmap & confidence scoring
    • AI-written narrative summary
    • Shareable PDF reports
    • Multi-view explainability
    Choose Plus

    Most chosen by professional collectors.

    API · For partners

    Enterprise

    On request

    Screen every listing before it reaches a buyer.

    • Direct API access with rotating keys
    • Prediction & full-analysis endpoints
    • Volume-tiered quotas & SLA
    • Custom integration support
    Book a call

    Tailored to jewellers & pre-owned boutiques · email us

    Secure payments by Stripe GDPR aligned Cancel any time
    Compare plans
    Ultimate
    Plus
    Enterprise
    Analyses per month
    30 + 30
    120
    Volume tiers
    8 brands · 500+ models
    ✓
    ✓
    ✓
    Authenticity verdict
    ✓
    ✓
    ✓
    Attention heatmap & confidence
    —
    ✓
    On request
    Narrative summary
    —
    ✓
    On request
    PDF reports
    —
    ✓
    On request
    API access, SLA & integration
    —
    —
    ✓
    ★★★★★
    “Very useful app for legit checking watches — saved me on wasting £15k on a fake Rolex.”
    Daniel N. · review on Trustpilot
    From the watch community
    “Thank you!!!! I was worried since the mark before the word Swiss wasn’t exactly under a minute.”
    u/haneunseon · r/rolex
    “Thank you! Such a cool app, can’t wait to see it’s publicly available!”
    u/Ben_rocks_his_life · r/rolex
    “Thank you! And good luck with the app… sounds useful.”
    u/Beneficial_Look4320 · r/rolex

    Comments left by Reddit users after a TrustWatch check.

    FAQ

    Questions, answered.

    Does TrustWatch tell me with absolute certainty if a watch is genuine?

    No. TrustWatch is a decision-support tool, not a legal guarantee. It is designed to be cautious: ambiguous photos are flagged instead of over-claiming certainty. For high-value purchases, combine it with an in-person inspection by an expert.

    What kind of photo should I upload?

    A clear, well-lit photo of the dial, with the watch centred. Avoid blur, strong reflections and cluttered backgrounds. At least 500×500 px is recommended.

    What does a result contain?

    A verdict (authentic, counterfeit or not a watch) with a calibrated confidence. On Plus you also get the attention heatmap, an AI-written summary and a shareable PDF report.

    Do you store my photographs?

    Processing is designed around in-memory or minimal retention. Your photos are never used for training without your explicit consent.

    Can the system be wrong?

    Yes — like any expert, human or artificial. That is why every result shows its reasoning, so you can judge how much to trust it.

    How does the partner API work?

    Partners receive rotating API keys and a simple REST interface: send an image, receive a structured result. Quotas and SLA are tailored to your volume — book a call.

    How do I cancel my subscription?

    Any time, from the customer billing portal, using the email you registered with. Changes apply from the next billing cycle.

    Before your next purchase

    Buy with certainty.

    One photo of the dial, a verdict in seconds. No commitment, cancel any time.