FIFA: Blockchain, NFTs, and Football's Future with Hoken Tech

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FIFA has announced the migration of its FIFA Collect platform to a new Ethereum Virtual Machine (EVM) compatible blockchain network, with the migration planned for around May 20, 2025. This move aims to enhance performance, scalability, and functionality for users, allowing fans to own, trade, and interact with NFTs representing iconic moments and players from football history. The transition includes support for wallets like MetaMask, making the experience more accessible.

Furthermore, FIFA has been exploring strategic partnerships to support this initiative. A collaboration with Avalanche was recently announced to build a Layer 1 blockchain, leveraging Avalanche’s technology for fast and scalable transactions. This partnership underscores FIFA’s commitment to creating a robust ecosystem for digital collectibles, featuring low transaction costs and rapid processing times, ideal for engaging millions of global fans.

Another pillar of FIFA’s blockchain project is FIFA Rivals, a mobile game developed in collaboration with Mythical Games, slated for release in summer 2025. FIFA Rivals will be free-to-play and will feature real-time arcade gameplay, with players able to manage teams and trade football stars as NFTs on the Mythos blockchain. This approach, similar to the success of Mythical Games’ NFL Rivals, which achieved over 6 million downloads, aims to attract a vast audience, potentially exceeding 100 million players.

The integration of blockchain into FIFA Rivals introduces a revolutionary concept: true ownership of digital assets, allowing players to buy, sell, and trade NFTs, creating a dynamic in-game marketplace. This not only enriches the gaming experience but also opens up new economic opportunities for fans, aligning with FIFA’s vision for deeper engagement.

Our startup, Hoken Tech, stands out in the web3 sector as we have several years of experience in the blockchain video game industry, allowing us to merge various themes with this world. We create genuine blockchain video games for territorial tourism promotion, where, thanks to the blockchain, it’s possible to verify players’ progress and reward them with a trip to the city featured in the video game.

Additionally, we also work with NFTs, offering the ability to create and integrate these digital assets even within traditional video games. This combines innovation with the passion for video games, thereby rewarding players who are most interested in the blockchain aspect.

FIFA’s blockchain project, with the launch of its own network and FIFA Rivals, represents a significant step towards integrating web3 technologies into football, offering fans new ways of engagement and digital ownership.

Hoken Tech, with its expertise in web3 video games and NFT solutions, offers innovative technologies accessible to everyone, bringing blockchain and web3 video games even to those local businesses that would otherwise struggle to integrate them, due to both costs and the necessary technical expertise.