The quiet authority
behind every authentic watch.
TrustWatch is an AI-assisted visual authenticity platform for luxury timepieces. Upload a single photograph and receive an explainable verdict — class confidence, attention heatmap and a written summary.
As featured on
Verified reviews · Trustpilot
Three steps. Zero friction.
A measured, transparent process — from photograph to evidence-grade report — without ever shipping the model into your browser.
Upload
Submit a clear photograph of the dial. Anonymous, resized client-side, never retained beyond the request.
Analyse
A purpose-built EfficientNetV2 classifier scores Real, Fake and Not-a-watch with a recalibrated confidence profile.
Explain
An attention heatmap and a written narrative reveal exactly which regions of the watch shaped the verdict.
Not a verdict. An argument.
A probability alone is not evidence. TrustWatch shows you where the model looked, how confident it is, and translates the result into language a client can read.
Attention heatmap
Diffuse Grad-CAM overlay highlights logos, indices and the rehaut — the regions that drove the verdict.
Calibrated confidence
Re-normalised class scores filter Not-a-watch noise so the authenticity signal remains stable and readable.
Narrative report
An AI-written summary turns the numbers into a clean, client-ready paragraph — exportable on demand.
Decision band
Ambiguous cases are flagged for review automatically — the model never overstates what it cannot prove.
Pricing that respects your collection.
Two private memberships for collectors and enthusiasts, and a dedicated API for jewellers and pre-owned boutiques. No commitments. Cancel any time.
PersonalTrustWatch Ultimate
For the discerning collector who wants a confident answer on every new acquisition.
- 30 watch scans / month
- 30 watch uploads / month
- 8 watch brands supported
- Over 500 different models
Rolex · Richard Mille · IWC · Omega · Patek Philippe · Panerai · Audemars Piguet · TAG Heuer
Start with UltimateNo card required for the first analysis.
ConnoisseurTrustWatch Plus
For active buyers, dealers and consultants who need depth, volume and a paper trail.
- 120 authentications / month
- Everything in Ultimate
- Attention heatmap & confidence scoring
- AI-written narrative summary
- PDF reports
- Multi-method explainability (Grad-CAM & saliency)
Most chosen by professional collectors.
API · For PartnersEnterprise
For jewellers, second-hand boutiques and platforms screening watches at scale through their own systems.
- Direct API access with rotating keys
/predict&/analyzeendpoints- Volume-tiered quotas & SLA
- Custom integration support
Tailored to jewellers & pre-owned boutiques.
With TrustWatch
1 - Upload a photo of the dial (1 minute) Use your existing photos or take fresh photo of the dial, before you buy.
2 - Let our AI work its magic (3 second) Our AI will check different aspect from the photos you uploaded.
3 - Share the result with others (1 minute)
Take a screenshot and share with friends the result of the check
Traditional way
x Buy a potential fake watch
x Find an expert you trust
x Contact them and wait for a reply
x Decide on a date and time you’re both available
x Get in your car and drive to the expert
x Wait for the expert to check the watch
x Pay the expert hundread of money
x Discover that the watch is fake
Great app for legit checking watches
Very useful app for legit checking watches, saved me on wasting £15k on a fake Rolex.
Daniel N.
Upload a photo of the dial
Take a photo of the dial of the watch to have a better precision result from the system.
Get a nice photo of the dial with a good illumination and try to avoid reflection.
Let our AI work its magic
In a few seconds our AI will check different aspect from the photos you uploaded.
With a simple number to understand if the watch is fake or not.
Never buy a Fake Watch again!
Check all this happy users that tryed the TrustWatch system, because they are passionated luxury watch collectors like You!
Trusted across 22 countries.
From Geneva to Tokyo, from New York to Dubai — collectors, dealers and boutiques use TrustWatch wherever luxury watches change hands.
Considered. Honest.
TrustWatch is a decision-support system, not a legal guarantee — and we are precise about what that means.
Does TrustWatch tell me with absolute certainty if a watch is genuine?
What kind of photo should I upload?
What does the result actually contain?
Do you store my photographs?
Can the system be wrong?
How does the API work for jewellers and pre-owned boutiques?
How do I cancel my subscription?
Bring TrustWatch into your boutique.
A short conversation is enough to scope a pilot — API keys, volumes, response time, white-label needs. We reply within one business day.
Book your visit now
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