Hoken Tech technical partner of the Cea Foundation
“One shout and that's it, everyone makes the sound they want”
Thus opened his art exhibition entitled "Dispersion", back in March 2015, the Milanese artist Michele Cea, words that would have been lost in the history of the time if, after the disappearance of this young artist devoted to conceptual art, his family had not created the foundation named after him.
The foundation not only has the task of spreading the memory and works of the artist, which is possible to admire here, but is well thought out to give space to young people and actively and economically support them in a sector which, especially for young artists, is almost unattainable, both in terms of costs and spaces.
It doesn't take much for artists to express themselves, just a canvas or suitable support and some colors, and it would also take very little to show these works of art born with so little, such as a room, a semi-basement or even a cellar, to see the smiling face and proud of who was able to show his efforts to everyone.
The Michele Cea prize, now in its eighth edition (the first back in 2016) is what every artist hopes to find and come across, i.e. clear rules, free participation, a personal exhibition, mentions in various sector magazines, and above all a prize in cash, a good €3000, practically the dream of every young artist, emerging or not.
Until 15 June 2023, all national and international artists under 40 will be able to participate in this call announced by the Cea Foundation, and hope to win the first or second, or third prize:
Anyone who does not appreciate and does not understand the potential of art, both as aesthetic beauty and as history, memory, and remembrance, could hardly understand the value and usefulness of NFTs (Non-Fungible Tokens), unique and indestructible digital assets, which represent the canvas of the new millennium, and which are entering our homes, private collections and exhibitions around the world.
Thanks to NFTs it is possible to expand and enhance the starting "analog" art to land in the digital world and in what is commonly called the Metaverse, and reach people in every corner of the Earth or space.
This and others are the advantages of NFTs, in addition to the possibility of being able to monetize one's art in an alternative and direct way with one's fan, who represents a real patron 3.0, ready to buy these assets, these digital works, to keep them, admire them and even exchange them for other works, all without the presence of intermediate, cumbersome and onerous figures such as gallery owners and so on.
Since Hoken Tech is an Italian company, led by young people from Puglia, which takes care of connecting brands, companies, foundations, museums, and so on, with people through Italian NFTs, the foundation has decided to entrust the creation of the NFTs of the 12 tender finalists.
Digitization is offered and not imposed to allow artists to make this technology known, but above all opportunities, which together with the prizes as mentioned earlier, will integrate the range of possibilities that the artist will be able to boast both nationally and internationally.
Aware of the period we are living in, Hoken Tech immediately focused on a line that was as green and sustainable as possible, and decided to use the EOS blockchain, the first in the world to be carbon-neutral and therefore not to impact the environment, as well as the NFTs created on it.
Thanks to this partnership between the Cea foundation and Hoken Tech, the young artists will have the opportunity to make themselves also known at an international level with an asset, an NFT, exclusive to their work which can be and represent the first step towards the future of art, as the founder of Hoken Tech, Antonella Tagliente recalled:
"art hides in the most hidden places of our soul and when an artist brings it out it is our duty to promote it. Artistic expression in a historical period so full of negative events is the positive glue that reminds us that we are human beings and that we can aspire to beauty. NFTs are the best tools that the current artistic panorama can use to transfer the best of human thought to future generations"
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